How To Integrate Facebook Shopify Ads And Connect New Meta Sales Channels

Have a Shopify account and looking to start Facebook advertising as well as open new revenue channels for growth.

Shopify and Facebook have two main integrations that will enable small business owners to easily set up and scale their ad spend and organic sales with Facebook.

• The Facebook channel by Shopify, this feature allows you to integrate the different Facebook platforms with Shopify

• Shopify audiences for Shopify Plus members. This allows you to create target audiences on Facebook based on Shopify data.

Seamlessly Connect Facebook, Instagram, and Messenger With Shopify's Facebook Sales Channel

Shopify has several "sales channels" that you can set up to make marketing with your Shopify store easier.

To find the Facebook sales channel use the search bar at the top of the page.

The Facebook sales channel offers 5 unique features that let you connect your Shopify account with your Meta products.

• Facebook integration, allows you to sell your catalogue of products on your Facebook business page.

• Instagram integration, allows you to sell your catalogue of products through your Instagram business account.

• Connect your direct messages from Instagram to Shopify.

• Connect your Messenger account with Shopify.

• Connect your catalogue to Facebook ads to create dynamic ads on Facebook.

Helpful Tips On Connecting Your Facebook Sales channel

There are three parts of this setup that you may find tricky if you are new to Facebook advertising.

First, you will need a Facebook business manager account.

If you don't have one yet you can set that up here.

Second, you will need to set up data sharing.

You have three options standard, enhanced and maximum.

Standard - This is your basic tracking using the Meta pixel. This can be blocked by ad blockers or changes in tracking policy.

Enhanced - Uses Facebook's conversion API and the Meta pixel. This cannot be blocked by ad blockers and can get around changes in tracking policy.

Maximum - This is the same as Enhanced, with the added bonus that the latest updates to the Meta pixel are included.

The last tricky piece is the commerce manager. The commerce manager can be found within your Facebook business manager so if you have already set that up you can set this up as well.

The commerce manager is where you will see sales from your Facebook shop show up.

Sell Your Products With Your Facebook Business Page

From within the Facebook sales channel start setting up your Facebook Shop.

The benefit of this Shopify integration is that all these purchases will go directly to Shopify so that it can manage orders, products, and customers.

Once completed Facebook users will be able to view shop on your business's Facebook page.

Sell Your Products With Your Instagram Business Account

Once you've connected your Instagram account and have connected your catalogue you will be able to manage your catalogue directly from the commerce manager.

From the commerce manager, you can view the sales from your Instagram account, create collections or change the layout of the home page of your Instagram Shop.

Connect Your Instagram Direct Messages To Shopify

This feature allows you to use Shopify's inbox to respond to your Instagram direct messages.

Ensure that you have your Facebook business manager account set up before setting this up as you will need it to complete this integration.

Connect Your Messenger account To Shopify

Once connected customers will be able to talk with you in real-time from the messenger app.

By selecting "Shop now" they can view your entire product catalogue.

Once your potential customer finds a collection they like they can browse the products in the collection.

Read descriptions.

Then when they are ready, they can checkout with Shopify checkout.

Integrate Shopify Catalogue To Create Ads From Facebook

Once you've set up this feature you can create dynamic ads within the ad manager.

The Facebook ads manager is where you can create your Facebook ad campaigns.

If you are new to Facebook advertising you can read our blog post on everything you need for setting up your new ad account for your first Facebook ad campaign.

The Facebook ads manager will provide you with in-depth data and analytics on your Facebook ad campaign.

Expand Your Target Audience With Shopify Audiences

Shopify audiences is a Shopify plus feature that enables plus members to expand their top-of-funnel targeting with Facebook ads.

Shopify audiences use machine learning to find users who are like your seed audience.

For example, I can choose a seed audience that is composed of one of my best-selling products.

Shopify will then create their version of a lookalike audience. This audience is based on potential customers who shop for similar products at similar Shopify stores.

Once you create your Facebook audience it will be added to the audience section of your business manager to be used in your next ad campaign.

Successfully Integrating Facebook And Shopify Can Open New Revenue Channels

Starting your small business takes a lot of work.

By using the integrations created by Shopify and Facebook you can save yourself time and open new channels for revenue that will help you grow and save you time.

Looking for help starting your first Facebook ad campaign feel free to reach out for a free consultation.

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