Generate New Leads With Influencers

Looking to drive new leads into your business?

Businesses now have more tools than ever before to interact with potential customers and increase sales thanks to the rise of social media and influencer marketing.

Using Facebook advertisements in conjunction with influencers is one of the best strategies to get new leads.

With over 2.8 billion active users, Facebook is the most popular social media site in the world and is the best choice for companies trying to reach a wide audience. On the other side, influencers have a devoted following on social media and can support businesses by bringing in new clients.

In this post, we will look at the actions businesses can take to use Facebook advertisements with influencer marketing to create new leads. We'll go through everything you need to know to successfully apply this marketing strategy, from choosing the ideal influencers to creating powerful advertising and tracking success.

If you like this Facebook ads strategy and would like to learn how to build your own influencer-based Facebook ads. You can read this blog post where we cover the gritty details of how to set up Facebook ads with influencers.

Identifying Influencers That Align With Your Brand

The success of your lead generation initiatives depends on choosing the appropriate influencers to collaborate with. While choosing influencers, keep the following important factors in mind:

1. Relevance: The influencer's content ought to be compatible with both your brand and your target market. Be on the lookout for influencers who provide material that is pertinent to your company and sector.

2. Reach: The influencer should be well-known enough to connect with your target market. Although bigger isn't necessarily better, it's vital to remember that. For some firms, micro-influencers with a smaller but more devoted following might be a better choice.

3. Engagement: The influencer's engagement rate is a gauge of how frequently their fans engage with their posts. Seek out influencers that have a high engagement rate because this shows that their followers are interested and likely to act.

4. Authenticity: The influencer should speak truly and authentically. Inauthentic endorsements can damage the reputation of your brand because consumers can recognize them quickly.

Once you've determined the standards for choosing influencers, you can utilize several tools to look them up on Facebook. Here are a few examples:

1. Facebook Search: Use Facebook's search feature to locate influencers based on terms associated with your sector of business or offer. Also, you can look for influencers based on their geography, interests, and other demographics.

2. Facebook Groups: Join groups on Facebook that are relevant to your industry or niche and search for influencers there.

3. Instagram Shop: Search your keywords to find influencers that are posting content that is relevant to your target audience.

It's crucial to give each influencer the attention they deserve when recognizing them. Examine their current collaborations, the kinds of material they provide, and the degree of participation.

If you notice that influencers are collaborating with a competitor consider signing up for their program to learn the details of competitor programs.

Contact potential influencers to determine their interest in collaborating with your company. Set up a process for accepting influencers. Consider bringing on an intern to do the initial reach-out and follow up on the platform... if they are good consider having them handle a first call.

Once these new influencers are vetted by the intern take the most valuable calls and start building your influencer base.

Ultimately, you can design campaigns that are tailored to your desired demographic and have a better chance of generating new leads for your business by choosing the correct influencers to work with.

Setting Up Facebook Ads With Your Influencers

Sponsored posts, sponsored stories, and branded content ads are all types of advertising on Facebook, but they differ in their format and how they are presented to users.

1. Sponsored Posts: Thes are ads that appear in a user's news feed and look like a regular post from a friend or page they follow. These ads can be photos, videos, or carousel ads and can include a call-to-action button to drive conversions. Sponsored posts are created and run by businesses using the Facebook Ads Manager.

2. Sponsored Stories: Sponsored stories are ads that appear in a user's news feed and show interactions that a friend or page they follow has had with a business. For example, if a friend likes or comments on a post from a business, a sponsored story may show that activity to the user's friends as an ad. Sponsored stories are created and run by businesses using the Facebook Ads Manager.

3. Branded Content Ads: Branded content ads feature content from an influencer or creator, such as a video or photo, and are tagged as "paid partnership" or "sponsored" content. These ads can appear in a user's news feed, in Facebook stories, or in the "Suggested for You" section on Instagram. Branded content ads are created and run by the influencer or creator in collaboration with the business using the Facebook Branded Content tool.

The key difference between these types of ads is how they are presented to users. Sponsored posts and sponsored stories are created and run by businesses and are presented as ads in a user's news feed. Branded content ads are created and run by influencers or creators in collaboration with a business and are presented as paid partnerships or sponsored content.

Additionally, branded content ads often involve more creative control for the influencer, resulting in more authentic and engaging content for the audience.

To make sure your Facebook advertisements are successful at generating leads, it's critical to adhere to recommended practices while setting them up. Observe the following advice:

1. Determine Your Audience: Based on demographics, interests, and behaviors, define your target audience using Facebook's audience targeting options. This will guarantee that the proper people see your adverts, increasing the likelihood that they will result in leads.

2. Use Eye-Catching Visuals: Make use of compelling images that draw consumers in and are pertinent to your offer. When targeting influencers stick to your branding but adjust to match the content that is normally produced by the influencer.

3. Add a Call-to-Action that is Clear: Your advertisement should have a call-to-action that is both clear and appealing and that encourages users to take action, such as joining your email list or visiting your website.

4. Iterate and Test: To determine what appeals to your target demographic the most, experiment with various ad styles, images, and calls to action. Use the information you gather to optimize your advertising and gradually increase its potency.

4 Tips For Partnering With Influencers That Will Grow With You

Here are some pointers for working with Facebook influencers productively:

1. DTR: "Define The Relationship" collaborating with an influencer, it's critical to have definite goals for the relationship. This covers the campaign's objectives, the kinds of material the influencer will produce, and the delivery schedule. Verify that the influencer is aware of your expectations of them and that the partnership's terms are acceptable to them. If you are using a platform to manage your influencers most should have an agreement that you can send out to new influencers.

2. Bring Your USP To The Front: Differentiate yourself from your competitors. When pitching the influencer explain what makes your brand different. If you've done a good job at identifying the right influencers your USP should make sense.

3. Give The Influencer Artistic Freedom: It's crucial to give the influencer creative freedom in addition to outlining the campaign's requirements. As a result of their distinctive voices and content styles, influencers have amassed a devoted following; enabling them to produce content that is consistent with their personal brands will increase the authenticity and engagement of their work.

4. Respect the Rules: It's crucial to respect Facebook's rules and regulations for promotional content when working with influencers. This includes complying to Facebook's community guidelines and appropriately reporting any paid partnerships.

5. To pay or not to pay: Influencers devote a lot of time and energy to developing their brands and producing high-caliber content. It's crucial to fairly compensate employees for their labor, whether through cash payments or other rewards like free goods or services. If you decide to go the paid route then the next section on measuring influencer success is even more important for you.

Without saying treat your influencers as you would want to be treated. They are running a business and are hustling to make ends meet.

In addition, influencers may not be able to "produce" content at a moment's notice, so be sure to list out any key creative you will need in advance of key "promotional moments" in your initial contract... here's looking at you Black Friday.

Measure Influencer Success

Measuring the success of your Facebook influencer campaigns is crucial to understanding the ROI of your efforts and improving future campaigns. There are several metrics that you can use to measure success, but one effective formula is visitors X AOV (average order value) X conversion rate = revenue.

Visitors refer to the number of people who visited your website or landing page as a result of your Facebook ads. AOV refers to the average amount of money that each visitor spends on your website or with your brand. Conversion rate refers to the percentage of visitors who take the desired action, such as signing up for your email list or making a purchase.

By multiplying these three metrics together, you can calculate the total revenue generated by your influencer campaign. This formula helps you to understand how many visitors you need to attract, the average amount each visitor spends, and the percentage of visitors who need to convert to achieve your revenue goals.

Other metrics that you can use to measure the success of your influencer campaigns include engagement rates, click-through rates, and social media metrics such as follower growth and post reach. By tracking these secondary metrics and analyzing the data, you can optimize your campaigns to improve their effectiveness over time.

Launch Your Influencer Campaigns

Now that you understand the basics of setting up successful influencer campaigns on Facebook, it's time to get started! For more Facebook ad strategies join our newsletter for tips and tricks to take your Facebook funnels to the next level.