5 Facebook Strategies For Collecting Leads

Your email list is one of the most important assets for any small to medium-sized business.

By optimizing your Facebook lead strategy to get the best cost per lead from Facebook you can lower lead cost and increase the overall profitability of your email list.

Facebook Lead Generation Methods

There are two methods to generate leads through Facebook.

Direct and indirect.

With indirect leads, we generate leads from Facebook as a result of actions taken by Facebook users in our sales funnel.

Maybe you are running ads for a blog post of yours. If within the blog post you have created a lead magnet or other reason for someone to subscribe to your list.

This is all considered indirect lead generation because the purpose of the ad campaign was not for lead generation but for reading the blog.

With direct lead generation, we are sending Facebook users to a landing page. This landing page will have a lead form on it to collect the subscriber info from your visitors.

We want to separate indirect lead generation from direct lead generation.

Direct lead generation is something that can be measured and thus scaled with Facebook lead generation ads or through organic efforts.

If you are looking for a framework to track your Facebook lead generation ads you can read our guide to tracking your Facebook ad strategy.

Facebook Lead Generation Ad

There are many methods for collecting leads on Facebook below are a few.

Facebook Lead Ads

One of the most common methods to collect leads is through Facebook lead ads.

Facebook lead ads are touted as a frictionless way to generate leads from Facebook.

This is because with Facebook lead ads your potential lead does not leave the Facebook newsfeed and the subscriber information is collected within Facebook.

This is beneficial to you as it reduces the clicks needed and should help you generate more leads from your lead ads ad campaign.

Lastly, with Facebook lead ads any leads collected can be synced with your CRM.

Allowing you to start any drip sequences right off the bat.

Facebook Posts

If you have a Facebook presence your Facebook posts are an excellent way to collect leads organically.

You can use your posts on your Facebook page to direct users to a landing page or a lead form to collect leads.

Facebook Messenger

Facebook Messenger is an excellent way to collect leads.

You can either answer the message yourself or use any number of automated bots to handle the lead collection for you.

Facebook Live

Facebook live video is an excellent way to collect high-quality leads.

You can go live in your community and answer questions, promote products, and mention upcoming launches or events.

Facebook Events

Speaking of events, these are also a great way to create engagement with your brand.

If your event requires an RSVP to attend the event. Facebook events can help with this lead generation effort.

5 Facebook Strategies For Generating Leads

Here are 5 Facebook strategies for collecting more leads from your Facebook lead generation efforts.

Facebook Advertising: Book A Meeting With Facebook Lead Ads

The first strategy to generate leads on Facebook is through Facebook lead ads.

Below is an example provided by Facebook. Showing how Facebook lead ads can help you qualify a lead and book a meeting.

As you can see the lead ad appears in your Facebook news feed and looks just like any other Facebook post.

Once the Facebook user clicks on your Facebook lead ad. You can provide them with custom questions including multiple choice questions.

In addition to multiple choice questions. You can have your target audience book a time with you directly from the Facebook ad.

After providing their personal info, qualified leads will agree to the privacy policy.

That's it the lead will be synced with your CRM platform and you can begin contacting your potential customers.

Lead Magnet

If your offer is higher priced or more complex a landing page may be a better option than Facebook lead ads.

This is because your target audience may require more information before making an informed decision about buying from you. Testing is required as you may find that running lead ads works fine for your offer.

However, if you find that you're not seeing leads using Facebook lead ads. Consider using a landing page with a longer explanation of your product offering and a free offer to collect the Facebook leads.

Once you feel you have enough statistical evidence to establish a baseline conversion rate you can begin running Facebook ad campaigns geared at scaling the results from your organic Facebook lead strategy.

Add A CTA To Your Facebook Page

Your Facebook page is an excellent source of information about your business. On your Facebook business page, you may want to add a call to action.

To do this click the edit button in the top right-hand corner of your Facebook page. This will open a drop-down menu from which you can add your action button.

Facebook will then ask if you would like to try adding the CTA button...

Choose your CTA. This can be anything from "view shop", booking a call, and more.

Once you have selected your CTA and saved it, the CTA will appear in the top right-hand corner of your page. You may need to refresh your page to see the change.

Facebook Live Collabs

Partnering with local leaders or companies with shared values and going live on Facebook is an excellent way to bring awareness to your brand and promote your different marketing efforts.

Consider providing links to different landing pages at the end of your Facebook live video. These links could lead to a coupon code, lead magnets, or new product offerings; all of these require email or SMS to access.

Giveways

Giveaways are an excellent way to generate leads.

To execute this Facebook strategy consider partnering with similar brands for your giveway.

The best giveway offer includes something that promotes a purchase for everyone involved.

For example, the chance for 1 person or 10 people to win your product is good. The chance to win plus a discount for participating in the giveaway after the winner is announced is better.

Start Generating Leads Today

As with all marketing objectives, be sure that you are tracking the results of your Facebook lead strategy.

This way regardless of results you can always be improving and increasing your lead collection results from Facebook.

If you are looking to learn more about developing your Facebook ad strategy consider reading our guide.