5 Influencer Based Lead Gen Strategies For Your Next Facebook Campaign

Influencers are becoming more important for today's marketers.

While traditional Facebook ads still work, influencer-based marketing is becoming increasingly popular with brands who are looking to capture a larger audience and generate more leads.

Facebook advertising campaigns can be particularly effective when it comes to reaching out to new potential customers who have an interest in the brand.

In this post, we will cover five strategies you can use to leverage influencers to build your email or SMS list.

Why You Should Work With Influencers To Build Your SMS Or Email List

There are many reasons why you should be partnering with influencers to build your brand.

Here are three reasons you should be looking to work with influencers.

Lack Of Tracking On Your Advertising Campaigns

Changes in the way that Apple tracks users have left Facebook unable to track certain conversions. Without going into too many details a lack of tracking makes it difficult to have certainty about your metrics. This makes it hard to scale your business.

If you would like to learn more about Apple's change. Google IOS14.5 and it's impacts on Facebook advertising.

Changing Times Has Lead To A Shift In How We Consume Products

Lately, there has been a shift towards conscious consumerism.

This has led customers to seek out goods and services that align with their values, whatever these may be.

This has led to a shift from carefully crafted images and video shoots on Instagram, to off-the-cuff videos and impactful copy.

Authenticity and Storytelling have taken over. Potential customers want to know who they are buying from and what their values are.

Influencers are a great vehicle for this type of messaging as they can be an extension of the brand and its mission.

Credibility And Brand Awareness

With well-crafted campaigns, you can bring in leads that are highly targeted and have a higher conversion rate.

Influencer endorsements on Facebook also have the added benefit of adding credibility to your brand, as well as bringing in additional lead sources that you may not have access to through traditional campaigns.

5 Lead Generation Strategies To Leverage Influencers On Facebook

Below are five strategies you can use to leverage influencers on Facebook and grow your list.

Giveaways, Yes They Work And Yes I Know You Probably Know About Them Already

Giveaways are where you should start if you are diving into the influencer game.

Here is your roadmap if you decide to go down this route.

1). Ensure That The Influencer Is Aligned With Your Brand

Set up a meeting to get to know each other.

In this meeting come prepared with:

• The time of the giveaway

• Your offer (discount code, product, etc)

• Landing page

• Follow-up emails/sms that will be sent out.

2). Track The Results In A Spreadsheet

• The exact metrics you want are landing page views of your offer and sign-ups. Two metrics that's all... of course, you may want to have an email/SMS plan to convert the leads. But that is for another post.

3). Do It Again

You know the process and you know how many leads you will get from it. Do it again to be sure that it wasn't a fluke.

4). Once Comfortable Scale It

Now that you know how many leads you will get scale the process by running Facebook ads to your landing page.

Keep track of your spending, landing page visitors, and sign-ups.

Compare results to other lead gen channels to see if the leads are cheaper

Also, compare sales volume from these leads over a 30-60-90 day time frame to see how the convert compared to other sources.

Create A Lead Magnet With The Influencer

You can work with an influencer to create a lead magnet, such as an e-book or webinar, that you can offer to their followers in exchange for their contact information.

This can be an effective way to collect leads from users who are interested in the influencer's content and are more likely to be interested in your products.

If you are planning to run Facebook ads for the lead magnet landing page. Consider negotiating with the influencer to have them create the lead magnet in exchange for you spending money and bringing awareness to their brand.

Provide A Discount Or Affiliate Code

You can offer an influencer's followers a discount code for your products in exchange for their contact information. This can be an effective way to collect leads and drive sales to your site.

Influencer Dedicated Landing Page

If the influencer is big enough you can create a dedicated landing page for his/her followers.

abc.com/influencer as the URL. Customize this page so that it is on brand and appeals to your influencer audience.

Offer a lead magnet or bonus for signing up/buying through this page

Combine this with a discount code or affiliate code for greater results.

Facebook Reach Or Retargeting Ads

If you have a list of email addresses from users who have previously interacted with the influencer's content, you can use retargeting ads to reach these users and promote your products or lead magnets.

This can be an effective way to collect leads from users who are already interested in the influencer and are more likely to be interested in your products.

Depending on your relationship with the influencer you can also request access to their Instagram and Facebook page through the Facebook business manager.

From there you can run ads from their account in partnership with your brand.

Tell Your Story And Expand Your Reach With Influencers

There are many more strategies that e-commerce businesses can use to collect leads, including offering a newsletter sign-up, using lead generation ads on social media, offering a free resource or incentive, using exit-intent pop-ups, and using lead magnets.

All these strategies can be effective on their own, but they can also be used in combination with influencers to reach a wider audience and collect even more leads.

By using a combination of these strategies, e-commerce businesses can build a valuable email list of potential customers and use it to promote their products and drive sales.

Looking for more ideas on how to grow your business with influencers?

Book a call with me.