30 Quick Facebook Live Video Ideas To Engage Your Audience

On average, live videos on Facebook are 20 minutes long.

Although it can feel nerve-racking to go live on Facebook for any length of time, Facebook live videos are a great way to engage your audience and increase brand awareness.

Here are 30 ideas to get you started. Keep in mind that you may want to test a variety of Facebook live ideas so that your content is varied and stays fresh and engaging.

One Off Or Every Once In Awhile Facebook Live Videos

1. A Day in the Life – Give your live audience a behind-the-scenes look at what a day in your life is like.

Think of this as a short vlog and one-off where you walk your audience through your daily tasks.

2. Q&A Session – Answer questions live from your audience members.

Do you have a craft or small business that is either hard to understand or has an underlying mission you would like to share?

Q&A's on Facebook live are an excellent way to get people commenting and asking questions. According to NewsWhip in 2019, Facebook live video drove almost 3X more engagement than native videos.

3. Meet the Team – Introduce your team members to your audience.

Knowing who is creating your product can be a great way to foster community with your team.

4. Office Tour – Give a tour of your office or workspace.

Drive engagement by showing your company culture: dance battle, nerf war, show whatever quirk makes your business unique.

5. Product Launch – Launch a new product live on Facebook.

Having a live stream of your product launch is a great way to bring excitement and engagement to your community.

If you decide to do a product launch on Facebook live, be sure that it's part of a bigger marketing push for that product to see the best results.

Facebook Live Video To Perfect And Repeat

Some Facebook live videos can be recurring and repeated daily or weekly. Below are some quick ideas for your next Facebook live video.

6. Interviews – Conduct interviews with industry experts or other interesting people.

Have connections with industry leaders? Consider doing an exclusive interview on Facebook live.

7. Demo – Give a live demonstration of your product or service.

If you already provide demos of your product Facebook live can be an additional channel to demo your product or service.

8. Tips & Tricks – Share tips and tricks related to your industry, niche, or passion

This can range from sharing your passion for the gym to taking care of your pet hamster. Make it fun, interesting, and engaging.

9. How To Videos – Teach your audience how to do something related to your business or expertise.

Focus on providing educational content that will wow your audience and teach viewers how to accomplish a specific task.

10. Announcement – Make announcements about new products, services, or events.

Keep your audience updated by announcing upcoming events and any big news relevant to them.

11. Live Coverage – Provide live coverage of an event or trade show you’re attending.

Live streaming a special event or speech that you are giving at a trade show is a great way to get your target audience's attention.

12. Sports Commentary – Provide commentary on a live sporting event.

Live streaming a sporting event and providing your commentary is a great way to build a larger audience.

13. Political Commentary - Live critique of a recent policy decision.

This could focus on a specific leader or a situation in the world. For example, focusing on the war in Ukraine or increasing inflation in the US.

14. Share News – Share breaking news stories as they happen live on Facebook.

Broader than political commentary, covering a category of news stories at a specific time each day is an excellent way to build a larger audience.

A category example would be live streaming breaking news related to your industry.

15. Customer Service – Provide live customer service and answer questions.

Reduce the emails your customer success teams receive by pre-empting common questions and answering them on Facebook live.

16. Live Tour - Live stream a property showing for your audience.

This is can be a great marketing strategy to help out-of-town buyers or investors see properties.

If you work for a larger real-estate company consider getting permission to have your Facebook live listed on their site. So that you can gain access to their audience.

17. Live Auction – Hold a live auction for products or services.

Show rare and weird finds. Explain why the items going up for auction are valuable.

18. Quiz Show – Host a quiz show with questions related to your industry.

Offer prizes for correct answers this will keep everyone engaged in your Facebook live event. Offer a discount at the end for everyone who stayed.

19. Live Drawing – Draw something live on Facebook for your audience.

Channel your inner Bob Ross and draw something mesmerizing for your audience.

20. Live Performance – Give a live performance of music, dance, or comedy.

Create more brand awareness for your skill set by going live to your audience. Be sure to supplement your live video with other organic content in your news feed.

21. Live Performance V2 - Share a live performance of music, dance, or comedy.

Live broadcast or show a pre-recorded video of a live performance. As always make sure you follow the rules when sharing live streaming this content.

22. Live Cookery Show – Cook a dish live on Facebook and share the recipe.

Have a passion for cooking, share this on your next Facebook live.

This is also great if you have a complimentary business like kitchenware. Consider having an employee whose passionate about cooking take up this mantle.

23. Tips for Travel – Share tips for traveling to different places.

Are you well-traveled? Consider sharing your travel experiences as well as tips you've learned through your travels.

24. Pet Show – Showcase your pets live on Facebook.

Live stream your pets or if you have a shelter or pet store live stream meeting new friends or old friends finding a new home.

25. Fashion Show – Hold a live fashion show for your audience.

If you own a retail store show your different clothing options and the features of each piece of clothing.

26. Unboxing – Unbox a new product live on Facebook.

This is a great marketing strategy for affiliate or influencer marketers. If you are already doing this on other live streams than adding Facebook live will help you expand your audience.

27. Live Gaming – Play a game live on Facebook and interact with your audience.

If you have a gaming channel and stream on twitch, Tik Tok, or Youtube, then again going on Facebook live streaming can be another channel to get your video content out there.

28. Live Tutorial – Teach your audience how to do something live on Facebook.

Great for educational purposes, show your audience how to do something easier or better.

29. Behind the Scenes – Give your live viewers behind-the-scenes details on your work.

This is not a day in your life live stream, which is a walkthrough of your job.

This live stream is for those who have a job that changes from day to day.

This could be a park ranger who is on a different trail each day or a stagehand giving a sneak peek of the current shoot on a production.

30. Weather Report – Give a live weather report for your area.

Great for any small business connected to the outdoors.

Surf company, live broadcast the ocean to your viewers.

Hotel or Vrbo by a lake, live broadcast the weather conditions.

Facebook live videos are a great way to engage your audience and build rapport with them. By providing valuable content, you can attract new viewers and keep them coming back for more.

7 Helpful Stats To Help You Start With Facebook Live Video

Historically, since its inception in 2016 Facebook lives have accounted for around 20% of all videos on Facebook.

The best time to go live is weekday mornings or afternoons.

52 percent of those who live stream do so through social media.

80% of people would rather watch a live video than read a blog post.

65% of people say they are more likely to buy a product after watching a live video about it.

If you are in the food industry live streaming on Facebook live is a great way to drive interactions, source Buzzsumo.

Although the average Facebook live video is around 20-26 min. Various studies like the one below by Social Insider find that Facebook live video that is longer than 1 hour see greater engagement.

Trying to find the amount of increased engagement you get varies depending on your source. I found 3-4 different numbers on this, trend though is over an hour equals increased engagement.

Facebook Live is a great way to engage with your audience and provide them with valuable content.

Helpful Tips Before Going Live On Facebook

Before going you start your first Facebook live be sure to take care of these basics.

1. Start with a catchy headline

2. Have great lighting

3. Engage with your viewers by talking to them

4. End your Facebook live with a call to action!

5. Save your Facebook live and upload it to your Facebook page

6. Repurpose your live video by turning it into a podcast, blog post, or YouTube video.

By following these tips, you can ensure that your live streams are successful.

Still Need Help, Feel Free To Reach Out

If you're not using Facebook Live to reach your audience, you're missing out on a huge opportunity!

You can use Facebook Live to promote your brand, build rapport with customers, answer questions, and provide valuable content.

If you would like to brainstorm Facebook live video ideas feel free to reach out and schedule a time to meet with me.