3-Step Facebook Ad Strategy For Service-Based Businesses

Service-based business looking to run Facebook ads more efficiently? In this post, we will cover a quick 3 step process for reaching your target audience.

This Facebook ad strategy is best used by businesses that have audiences that are greater than 1 million.

This applies to service businesses that advertise nationally as well as local businesses if their market area is large enough.

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Facebook Ad Strategy: For Service-Based Businesses

This Facebook ad strategy is composed of three pieces.

• The Hook

• Irresistible Offer

• The Sidekick

The Hook - Attract The Right Customer

Similar to our Facebook Waterfall campaign strategy we are going to use a video ad to hook your audience.

The purpose of the video ad at the front is to act as a filter for Facebook users who are not interested in your content. We are not looking to get a purchase or collect a lead at this point.

To enact this filter we will only retarget Facebook users who watch 25% of the video to see the Irresistible Offer.

For this Facebook video ad, we are looking for volume. I recommend using the traffic objective to get the greatest reach possible while also targeting traffic that is likely to get to your site for retargeting later on.

For targeting you will want to target broad audiences or lookalike audiences.

Additional Notes:

• If you do not know the right hook to use. Consider using 3 different hooks to get started. Look at your Facebook metrics to see which one performed best for you

• If you are not seeing the conversion rate you would like you can either decrease the length of the video so more people fall into the 25% category or change the filter to show the next ad to everyone who viewed 3 seconds of your first video

Irresistible Offer - Make An Offer They Can't Refuse

Your Irresistible Offer can be in any ad format. The main goal of the Irresistible Offer is to present a clear offer, this can be a discount, promotion, or timed offer for scarcity.

The offer should not have brand awareness or mission-based copy. We are looking to drive conversions.

Because of this, your campaign objective is going to be sales.

Your audience will be everyone who has watched 25% of the hook video in the last 30 days.

Be sure to choose the hook video in the upper right corner "Choose videos".

The Sidekick - Deal With Objections

The sidekick Facebook ad is a compilation of testimonials that deal with any objections your customers may have.

Best case you have video testimonials that deal with all these objections. If you don't have those video clips you can make a slideshow or use a carousel ad to show you testimonials.

The sidekick ad will be targeting the Facebook users who watched 25% of your first video.

The audience we will use is a 30-day window of anyone who watched 25% of the video. We will exclude anyone who has watched the video in the last 3 days. As they should be receiving your Irresistible Offer.

By excluding the testimonial video ad for the first 5 days we give Facebook users time to see the Irresistible Offer before showing the testimonials video to deal with any objections they may have.

We add an exclusion for all purchasers so that we aren't spending the budget on Facebook users who have already converted.

Get Started Today

Use this three-part Facebook funnel to bring new traffic to your site in a sustainable and profitable way.

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